Welcome

Picnic is a style newsletter by Jake and Jones — a Santa Barbara-based boutique.

Our motto: Style is an act of self-expression, not consumerism. Tune in to what excites you.

From interviews with local style icons, to musings on life, and outfit templates you can recreate with your own closet — we approach style, design, and fashion with curiosity, play, and purpose.

About Us

Jen Steinwurtzel is the owner and buyer of Jake and Jones in Santa Barbara. She loves all things style and, while she works in the fashion industry, she keeps a laid back and accessible approach to getting dressed. Jen travels to Paris and New York City to meet with and buy brands for the store. She’s a tomboy at heart, loves tennis and all sports, and is a mom to three kids: Jake and Jones (the shops’ namesakes) and adorable baby girl Noa. She believes it is less about the clothes you’re wearing and more about how you feel wearing them. Find her @shopjakeandjones 

Cami Garcia is a writer and creative based in Santa Barbara. Her work spans journalism, creative writing, fashion, and brand copywriting. She’s intrigued by the art of clothing and self expression.

The Schedule

Picnic hits your inbox Thursday mornings at 6am PST. Each week, you’ll receive a column, interview, or essay. To get in touch, email picnic@jakeandjones.com